Search

1 to 10 of 11
Sort by

Blog Entry
The Key Benefits of Being a PIMA Member — Part 1: Networking

The Importance of Networking Running a successful business means continually optimizing your operational model and internal processes. CEOs and senior managers should always be on the lookout for inefficiencies that are limiting their company’s growth. Yet at the same time, leaders need to...

Michael Baccelli's profile image

Blog Entry
The Benefits of a Longtime Partnership With PIMA

It’s 1975 in Kansas City, Missouri. The first meeting of a brand new collective known as the Professional Independent Mass-Marketing Administrators, or PIMA , is underway. The founders are buoyed by a vision of bringing competitors together as collaborators — to learn from one...

Michael Baccelli's profile image

Blog Entry
A History Lesson: Exploring PIMA's Place Within the Affinity Market

PIMA , the Professional Insurance Marketing Association, has a rich history of closing the gap on financial security for consumers and businesses. Its mission is to be the source for executive leaders in sponsored benefits distribution to: create business growth, connect with thought leaders,...

Michael Baccelli's profile image

Blog Entry
When to Bring in Reinforcements to Address Emerging Cyber Regulations and Data Privacy

The California Consumer Privacy Act, or CCPA , will take effect on January 1, 2020. The law gives consumers more control over their personal information and mandates how companies manage, use, and store customer data. The measure certainly has its merits, but its broad scope will...

Michael Baccelli's profile image

Blog Entry
4 Ways to Identify and Resolve Compliance Challenges

The Interstate Insurance Compact has taken strong steps to consolidate compliance issues surrounding life, annuity, and other health products, but the overall compliance landscape continues to become more complex. A combination of outside increased scrutiny of corporate compliance...

Michael Baccelli's profile image

Blog Entry
Finding a Balance Between New Marketing Technologies and Old-Fashioned People Power

Technology has been making waves across the insurance value chain, allowing agents and brokers to seamlessly access new products, control user experiences, and offer personalized services to their customers — and that’s just on the front end. Behind the scenes, third-party providers,...

Michael Baccelli's profile image

Blog Entry
How to Use Personalized Marketing to Drive Conversions

We get it. Grabbing — and holding — your customers’ attention is difficult, and it’s only getting harder. In our fast-paced, scroll-and-click world, consumers are inundated with nonstop messages and often only spend seconds glancing at a social media post or webpage. Digital overload is so...

Michael Baccelli's profile image

Blog Entry
A Perfect Pairing: How Insurance and Financial Services Can Unite to Form a Strong Ecosystem

As insurance and financial service professionals, we tend to focus on our niche markets. They’re what we know, and most of the time, they seem to provide the best value for our efforts. When we focus on a single market, however, we might not realize how much value we’re leaving on the table....

Heidi Lapka's profile image

Blog Entry
Strength in Numbers: How to Build a More Successful Talent Pipeline

Gigging is nothing new. The U.S. workforce has long had freelancers who’ve chosen to work on a short-term, contract basis rather than commit to long-term positions. But now, it appears the trend is growing at a rapid pace. As of 2018, 36% of the U.S. workforce was part of the gig economy — and...

Heidi Lapka's profile image

Blog Entry
Redefining Leadership: 5 Skills Our Members Say True Leaders Possess

PIMA is an organization defined by its members. They are leaders from diverse roles and backgrounds, including numerous presidents, CEOs, founders, and managing directors. Heads of marketing, heads of strategic development, senior vice presidents — the list of impressive titles goes on and on. ...

Heidi Lapka's profile image