About PIMA

Today, PIMA connects and serves close to 120 leading companies in our $15+ billion dollar niche of the $60 billion affinity marketplace.

Over the 30 years of PIMA’s existence, the business of third party administrators has experienced a number of transformations – a result of business, social, and regulatory changes.

From vibrant economic conditions to business downsizing and unemployment, regulatory threats and new opportunities in the marketplace, the pendulum continues to swing.

PIMA’s mission is to anticipate and track these changes and to help its members develop strategies that will help them continue to move forward and thrive.


Years in Business


Number of Countries

Members do Business In




Companies Involved