Leadership

Leadership

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Directors   |   Team   |   Committees

Executive Board of Directors

Pamela Moy

Pamela Moy

President
AMA Insurance Agency 
PIMA President

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Kelly Abeles

Kelly Abeles

VP, Strategy, Underwriting & Account Management
Prudential
PIMA President-Elect

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Kara Shipulski

Kara Shipulski

VP, Partnership Distribution
Liberty Mutual
PIMA Secretary

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Avery Smith

Avery Smith

President
Kelsey National Corporation
PIMA Treasurer

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Sean Cox

Sean Cox

President
First Consulting & Administration Inc.
PIMA At-Large Director

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Scott Berlin

Scott Berlin

SVP, Group Insurance
New York Life Group Membership
PIMA Past President

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Ann Dieleman

Ann Dieleman

Executive Director
PIMA 

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Directors

Elizabeth Johnson

Elizabeth Johnson (2025)

Second VP, Affinity Solutions
Securian Financial

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Jean-Marie Lovett

Jean-Marie Lovett (2025)

President
Bindable

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Sharon Alford

Sharon Alford (2026)

VP, Direct to Consumer
VSP Vision Care

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M. Shane Canfield

M. Shane Canfield (2026)

CEO
WAEPA

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Lance Dodrick

Lance Dordick (2027)

Vice President & Head Of Farmers Affinity
Farmers Insurance

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Miguel Ferry

Miguel Ferry (2027)

Managing Partner, ECD
TPG Direct

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Amy Watts

Amy Watts (2027)

Chief Marketing Officer
AGIA Affinity

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Team

Alex Morales

Alex Morales

Director, Operations
PIMA

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Ramona Hopkins

Ramona Hopkins

Director, Member Services
PIMA

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Shannon Barnet

Shannon Barnet

Manager, Marketing 
PIMA

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Rylie Gregston

Rylie Gregston

Membership Associate
PIMA

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Committees

Executive Committee

The Executive Committee transacts all business of PIMA when the Board of Directors is not in session and acts upon reports of officers and committees. The President serves as chair of this Committee. The Committee is governed by PIMA Bylaws.

Pamela Moy

Pamela Moy

Chair
AMA Insurance Agency

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Kelly Abeles

Prudential

*LINK HERE
Scott Berlin

New York Life Insurance Company

*LINK HERE

Sean Cox

First Consulting & Administration Inc.

*LINK HERE

Ann Dieleman

PIMA

*LINK HERE
Kara Shipulski

Liberty Mutual

*LINK HERE
Avery Smith

Kelsey National Corp.

*LINK HERE

Finance Committee

The Finance Committee assists the Board in its responsibilities to oversee the integrity of PIMA’s financials; the performance of the independent auditors; the financial reporting processes and internal controls; and investment of PIMA funds. The Chair is the PIMA Treasurer. The Committee is governed by a Charter.

Avery Smith

Avery Smith

Chair
Kelsey National Corporation

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Kelly Abeles

Prudential

*LINK HERE

Shane Canfield

WAEPA

*LINK HERE
Ann Dieleman

PIMA

*LINK HERE
Lance Dordick

Farmers Insurance

*LINK HERE

Alex Morales

PIMA

*LINK HERE

Pamela Moy

AMA Insurance Agency

*LINK HERE

Membership Committee

The Membership Committee works to define and articulate PIMA member benefits and provide guidance to increase retention and new members. The Chair is appointed by the PIMA President. The Committee is governed by a Charter.

Get Involved: Volunteer to join this new committee here. 

Angela Daisy

Angela Daisy

Chair
ExlService.com, LLC

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Jim Filipovich

Streamworks

*LINK HERE

Mickey Kim

Farmers Insurance

*LINK HERE

Alex Morales

PIMA

*LINK HERE

Yolonda Brooks Robinson

Franklin Madison

*LINK HERE

Katie Schultz

Bindable

*LINK HERE

Kimberly Wethington

Prudential

*LINK HERE

Nominating Committee

The Nominating Committee recommends Board of Directors candidates to the membership for its approval. The Immediate Past President serves as Chair of the Committee. The Committee is governed by PIMA Bylaws.

Get Involved: Advance the mission of PIMA by nominating yourself or individuals committed to the organization here.

Scott Berlin

Scott Berlin

SVP, Group Insurance
New York Life Group Membership
PIMA Past President

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Kelly Abeles

Prudential

*LINK HERE

David Armstrong

Sass Advisors

*LINK HERE
Ann Dieleman

PIMA

*LINK HERE
Susan Donnelly

Aon

*LINK HERE
Tim Kinney

Sirius Point

*LINK HERE
Pamela Moy

AMA Insurance Agency

*LINK HERE

Programming Committee

The Programming Committee assists the Board in its review and oversight, at a strategic level, of the work supporting the association’s educational component of the strategic plan. The Chair is appointed by the PIMA President. The Committee is governed by a Charter.

Get Involved: The Committee seeks recommendations for Conference chairs here.

Are you interested in speaking at an upcoming conference? Please complete the speaker/session form here.

Jean-Marie Lovett

Jean-Marie Lovett

Chair
Bindable

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Sharon Alford

VSP Vision Care

*LINK HERE
Sean Cox

First Consulting & Administration Inc.

*LINK HERE
Ann Dieleman

PIMA

*LINK HERE
Jennifer Head

Franklin Madison

*LINK HERE

Scott Hoffman

Competiscan

*LINK HERE

Jennifer O’Brien Howard

Milliman

*LINK HERE

Amy Watts

AGIA Affinity

*LINK HERE

Sponsorship Committee

The Sponsorship Committee grows PIMA sponsorships by increasing awareness of the value of supporting an organization committed to the affinity market. The Chair is appointed by the PIMA President. The Committee is governed by a Charter.

Get Involved: Increase your company's visibility through sponsorship and advertising opportunities here.

Elizabeth Johnson

Elizabeth Johnson

Chair
Securian Financial

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Angela Daisy

EXL Services, LLC

*LINK HERE

Paul Dormas

Farmers Insurance

*LINK HERE
Miguel Ferry

TPG Direct

*LINK HERE

Alex Morales

PIMA

*LINK HERE

Susan Roe

AGIA Affinity

*LINK HERE
Becky Stock

Fortegra

*LINK HERE

Insights Awards Committee

The Insights Awards Committee is to grow participation in PIMA’s annual competition for recognizing outstanding achievements in marketing and judge entries based on the competition criteria. The Chair is appointed by the PIMA President.

Get Involved: The Committee seeks judges for the upcoming Insights Awards Competition. Consider volunteering a a judge here.

Brett Conley

Brett Conley

Chair
Gallagher Affinity

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Holly Harle

EverView

*LINK HERE

Ramona Hopkins

PIMA

*LINK HERE
Erin Linney

Amalgamated Life Insurance

*LINK HERE
Laura Somberg

PIMA

*LINK HERE
PIMA Memberships

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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.