Winter Insights Conference

2025 WINTER INSIGHTS CONFERENCE

Three Days of In-Person Networking, Continuing Education, and Peer Learning

January 27-30, 2025 | Clearwater Beach, FL

Online Registration Has Closed

The future of affinity marketing happens here.

Join PIMA in sunny Clearwater Beach, Florida, for the 2025 Winter Insights Conference, January 27-30. Winter Insights will be the premiere event to network in-person with the who's who of the affinity industry and stay apprised of must-know trends and topics such as generational product development, the insurance industry talent gap, navigating regulatory changes, and more.

Don’t miss the opportunity to build connections and share knowledge with top leaders and decision-makers from industry-leading insurance companies, agencies, and program administrators. Your conference registration includes access to our networking app, allowing you to connect with other attendees before, during, and after the conference.

Are you attending, speaking at, or sponsoring the Winter Insights Conference? Announce your involvement to your professional network on social media using the promotional toolkit here.

View Agenda    View Speakers

Celebrate PIMA's 50th Anniversary

PIMA was founded in March of 1975 in Kansas City, Mo., making 2025 a major PIMA milestone. Throughout the year, we will commemorate PIMA's illustrious history in the insurance industry, and look ahead to the next 50 years of growth, innovation and relationship-building in affinity marketing. 

Members Early Bird

No Longer Available

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Members Regular Pricing

Online Registration Has Closed

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Non-Member Pricing

Online Registration Has Closed

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Registration fees are NOT transferable to future meetings. However, substitutions are accepted. To experience the value of PIMA membership first-hand, non-member companies may attend one each of PIMA's two conferences. (This applies to the organization, not individual employees.) If membership has lapsed more than 5 years, non-member companies may come to one each of PIMA's two conferences. 

PIMA provides attendee lists as follows: Non-Registered Attendees: Unavailable; Registered Attendees: 2-3 weeks from the event in the conference app with new registrants added daily leading up to the conference. The conference app for PIMA's 2025 Winter Insights conference will launch on January 6.

Online Registration Has Closed

Keynote Speaker

Sarah Noll Wilson
Executive Coach, Researcher and Author

After presenting at a PIMA conference in 2020 to rave reviews from attendees, Sarah Noll Wilson will return to deliver the 2025 Winter Insights "Closing Keynote: Navigating Emotionally Charged Conversations." Certified in Co-Active Coaching and Conversational Intelligence, Sarah helps professionals and leaders handle difficult conversations with confidence and resilience. She is also an executive coach, researcher, contributor to Harvard Business Review, bestselling author of Don’t Feed the Elephants, and host of the podcast “Conversations on Conversations.” Sarah Noll Wilson works with CEOs, HR leaders, and organizations to create safe, honest environments, preparing people to deal with real-world conflict, have more meaningful conversations, and create purposeful relationships. Gain research-based insights from Sarah that can help you improve employee development, employee satisfaction, and organizational success.

Jeff Fromm
Contributor, Forbes

Jeff Fromm has spoken all over the world sharing actionable insights on how innovation, sustainability & brand purpose create growth.  The brands that do this best understand today’s marketers “act on their values” and balance driving profits while impacting people and planet. In 2010, Jeff led the first public study of Millennials through a research partnership with the Boston Consulting Group. That research informed his first book “Marketing to Millennials (2013).” He has since co-authored five books.  Registered attendees will receive his most recent book "The Purpose Advantage 2.0."

Jeff has written 500 articles at Forbes, served on the board of directors and or invested in high performance companies including Service Management Group, Tickets For Less, Nature Focused Development, Three Dog Bakery & more. Jeff earned a BA with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics.

Presented by:

Benafica | A better benefits ecosystem

Conference Venue: Wyndham Grand Clearwater Beach Resort

Make the most of your visit to the Sunshine State when you stay at the Wyndham Grand Clearwater Beach Resort. This AAA Four Diamond hotel lines the sugar-white sand beaches of the Gulf shore and boasts spacious rooms and suites, countless amenities, and a luxury spa. Take a stroll to the popular Pier 60 to see live performances and buy local crafts, or explore other world-class activities, shopping, and dining experiences nearby with your fellow Winter Insights attendees.

PIMA's group rate is only available through January 10, 2025. Thereafter, registrants can contact the Wyndham Grand Clearwater Beach Resort directly for assistance with reservations. Individual guest modifications or cancellations will be accepted up to seventy-two (72) hours prior to arrival. Modifications, cancellations, or individual no-shows less than (72) hours will be charged to the reservation method of guarantee on file. PIMA is unable to assist with rooms booked outside of the group room block. 

Sponsor & Supporter Opportunities

Make your mark by becoming a sponsor or supporter at Summer Insights.

Level sponsorships are available.

Learn More

PIMA Memberships

Explore how PIMA can help you accelerate growth

Leverage the collective expertise of 550+ experts and deal makers who bring unmatched industry knowledge to the table.

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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.