2026 WINTER INSIGHTS CONFERENCE

Three Days of In-Person Networking, Continuing Education, and Peer Learning

January 26-29, 2026 | Cape Coral, FL

Registration to open Fall 2025

The future of affinity marketing happens here.

Join PIMA in sunny Cape Coral, Florida, for the 2026 Winter Insights Conference, January 26-29, 2026. Winter Insights will be the premiere event to network in-person with the who's who of the affinity industry and stay apprised of must-know trends and topics such as generational product development, the insurance industry talent gap, navigating regulatory changes, and more.

Don’t miss the opportunity to build connections and share knowledge with top leaders and decision-makers from industry-leading insurance companies, agencies, and program administrators. Your conference registration includes access to our networking app, allowing you to connect with other attendees before, during, and after the conference.

Celebrate PIMA's 50th Anniversary

PIMA was founded in March of 1975 in Kansas City, Mo., making 2025 a major PIMA milestone. Throughout the year, we will commemorate PIMA's illustrious history in the insurance industry, and look ahead to the next 50 years of growth, innovation and relationship-building in affinity marketing.

Conference Venue: The Westin Cape Coral Resort at Marina Village

Make the most of your visit to the Sunshine State when you stay at the Westin Cape Coral Resort at Marina Village. This is a luxurious AAA 4-Diamond property, nestled along the waterfront. The resort combines breathtaking views, an array of recreational activities, and sophisticated event spaces.

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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.