Winter Insights Conference

2026 WINTER INSIGHTS CONFERENCE

January 26-29, 2026 

Cape Coral, FL 

Three Days of In-Person Networking, Continuing Education, and Peer Learning

Registration is now open!

The future of affinity marketing happens here.

Join PIMA in sunny Cape Coral, Florida, for the 2026 Winter Insights Conference, January 26-29, 2026. Winter Insights will be the premier event to network in-person with the who's who of the affinity industry and stay apprised of must-know trends and topics such as new affinity products and distribution strategies, ethical use of AI, industry succession planning, and more. 

Don’t miss the opportunity to build connections and share knowledge with top leaders and decision-makers from industry-leading insurance companies, agencies, and program administrators. Your conference registration includes access to our networking app, allowing you to connect with other attendees before, during, and after the conference.

Already registered? Share the news and invite your professional network to join you with this social media toolkit.

View Agenda

View Speakers

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Members Early Bird

$1,695

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Members Regular Pricing

$1,795

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Non-Member Pricing

$1,995

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Registered Guest Add On 

$275

Spouse/Significant Other/Children to accompany a registered attendee to the following events:

  • Welcome Reception (Monday)
  • PIMA Meetup (Tuesday)
  • Explore Cape Coral (Wednesday)
  • Closing Reception & Dinner (Wednesday)

Register Today

Registration fees are NOT transferable to future meetings. However, substitutions are accepted. To experience the value of PIMA membership first-hand, non-member companies may attend one each of PIMA's two conferences. (This applies to the organization, not individual employees.) If membership has lapsed more than 5 years, non-member companies may come to one each of PIMA's two conferences. 

PIMA provides attendee lists as follows: Non-Registered Attendees: Unavailable; Registered Attendees: 2-3 weeks from the event in the conference app with new registrants added daily leading up to the conference. The conference app for PIMA's Winter Insights conference will launch in January 2026.

Keynote Speaker

Joe Mull, MEd, CSP, CSAE
Employee Commitment Expert, Author of Employalty

Joe Mull will deliver the 2026 Winter Insights Closing Keynote, "The Great Boss Factor." Amid shifting employee values, hybrid work, and the emergence of AI, a leader’s job has never been more challenging. Bosses shoulder the weight of managing competing personalities, navigating difficult conversations, building team cohesion, driving productivity, and so much more. What does it take to succeed in such a demanding work landscape? Mull will outline practical strategies to show exactly how to cultivate loyalty, ignite effort, and build people-first workplaces where both performance and morale flourish.

Conference Venue:  The Westin Cape Coral Resort at Marina Village

Make the most of your visit to the Sunshine State when you stay at the Westin Cape Coral Resort at Marina Village. This is a luxurious AAA 4-Diamond property, nestled along the waterfront. The resort combines breathtaking views with luxury and recreational amenities, including private balconies off every guest room, a fitness center, sauna, and steam room, tennis courts, a bocce ball court, lap and lagoon-style pools, and sophisticated event spaces. With its blend of sophistication and comfort, the Westin Cape Coral provides the perfect backdrop for a memorable conference experience.

A group room block has been negotiated for the benefit of registered attendees. PIMA's group rate of $309 (plus resort fee and tax) per night at the Westin Cape Coral Resort at Marina Village is available through Friday, December 19, 2025, or until the room block is sold out. All attendees are responsible for making their own hotel reservations directly with the hotel and will receive instructions for securing the group rate in their conference registration confirmation email. If you have any questions regarding housing, please contact pima@pimainsights.org.

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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.