1930
Postal Life Insurance Co of New York thrives on marketing to a targeted group of blue-collar workers and the concept of “Affinity Marketing” is born
1940
The concept of combining multiple employers to form an “Affinity Group” originates
1950
The National Association of Insurance Commissioners (NAIC) recognizes the viability of combining multiple employers
1960
Marketing life insurance to groups extends beyond employers to credit card holders, credit unions to department store credit card holders
1975
Professional Independent Mass-Marketing Administrators (PIMA) incorporates
1975
Holds its first meeting in Kansas City, MO
1987
President Gerald R. Ford joins PIMA at their Winter Conference
1992
Develops a position paper on national health care reform
1993
Extends its reach beyond life & health insurance to include property & casualty insurance and other payroll deducted offerings
1994
Meets with White House staff to discuss health care reform
1994
The membership elects its first female President
1995
Changes its name to Professional Insurance Mass-Marketing Association (PIMA)
1996
Provides full membership benefits to Companies & Business Partners becoming the first trade association to work with the entire ecosystem
1998
Changes its name to Professional Insurance Marketing Association, Inc. (PIMA)
1999
Holds the first Technology & Tradeshow Conference in the market
2001
PIMA Headquarters relocates to Fort Worth, Texas
2003
The membership elects its first President from the Company Membership category
2004
The membership elects its first President from the Business Partner Membership category
2005
Hires a new Chief Staff Executive
2007
PIMA Headquarters relocates to Chicago, Illinois
2011
Launches Agency CEO Advisory Forums
2012
PIMA Membership exceeds $15 billion in affinity premium and 25+ million certificates in force
2015
Celebrates 40th Anniversary by unveiling the Affinity 2020 Report
2016
Creates “What Insurance Departments should know about Association Group Insurance Programs” for regulators
2018
Hires a new Chief Staff Executive
2019
Modifies membership structure to include non-insurance offerings. Migrates name to PIMA to reflect membership is broader than insurance and marketing.
2020
Unveils Affinity 2030 report: Exploring our Blind Spots for a Brighter Future
2021
Inaugural Virtual Event