About PIMA





PIMA (Professional Insurance Marketing Association) is a member-driven trade association focused exclusively on the sponsored benefits market.



Whether they are involved in the business of creating, distributing, marketing or administering products for individuals or businesses, our members collaborate to help people achieve financial security and peace of mind. More than 100 companies – including the largest brokerage firms and largest insurance carriers in the world – belong to PIMA. Individuals include top executives from our Member organizations with expertise across all lines of insurance and financial services.

45

years in business

95+

semi-annual conferences

450+

members

120+

countries where members do business

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Accelerate with PIMA

Our Vision

To close the gap on financial security for consumers and businesses, prepare the next generation of leaders, and generate sustainable growth for members and the industry.

Our Mission

To be the source for executive leaders in sponsored benefits distribution to:

  • Create business growth
  • Connect with thought leaders
  • Cultivate relationships

Main Reasons to Join PIMA

Networking

PIMA’s Advisory Forums and Semi-Annual Conferences provide an unparalleled peer networking & problem-solving group.

Staying in Trend

Among our membership, find dozens of Agency CEOs and senior management of leading financial services and insurance companies along with expert marketing partners—all in one place. Solidify relationships and find new ones— while staying abreast of market developments and our niche of the industry.

Regulatory Resource

Information, context, alerts, and occasional advocacy, on Regulatory and Legislative matters affecting our industry niche.

Join PIMA

Whom is PIMA for?

Distributors

A Distributor membership shall be available to any licensed insurance agency, broker or third party administrator; or other non-licensed entity that generates revenue by taking a portion of the value of each sales transaction.

Join as Distributor Member


More Information for Distributors

Product Providers

A Product Provider membership shall be available to any licensed insurance company, or other non-licensed entity, that generates revenue by creating products.


Join as Product Provider Member


More Information for Product Providers

Business Partners

A Business Partner membership shall be available to any entity that supplies services to Distributors and Product Providers.


Join as Business Partner Member


More Information for Business Partners

What Members Say About PIMA

video

“Compared to larger conferences, PIMA has a different feel, because it is so focused on the industry niche.”

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By Andrew Kucheriavy,
CEO, Intechnic

“I spend a lot of time speaking at and attending conferences. Without a doubt, PIMA has the highest concentration of decision makers—and opportunities to get deals done—than any other.”

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By Sam Fleet,
CEO, AmWins Group

PIMA convenes the leaders in the group sponsored benefits market

Join PIMA

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PIMA History

1930

Postal Life Insurance Co of New York thrives on marketing to a targeted group of blue-collar workers and the concept of “Affinity Marketing” is born

1940

The concept of combining multiple employers to form an “Affinity Group” originates

1950

The National Association of Insurance Commissioners (NAIC) recognizes the viability of combining multiple employers

1960

Marketing life insurance to groups extends beyond employers to credit card holders, credit unions to department store credit card holders

1975

Professional Independent Mass-Marketing Administrators (PIMA) incorporates

1975

Holds its first meeting in Kansas City, MO

1987

President Gerald R. Ford joins PIMA at their Winter Conference

1992

Develops a position paper on national health care reform

1993

Extends its reach beyond life & health insurance to include property & casualty insurance and other payroll deducted offerings

1994

Meets with White House staff to discuss health care reform

1994

The membership elects its first female President

1995

Changes its name to Professional Insurance Mass-Marketing Association (PIMA)

1996

Provides full membership benefits to Companies & Business Partners becoming the first trade association to work with the entire ecosystem

1998

Changes its name to Professional Insurance Marketing Association, Inc. (PIMA)

1999

Holds the first Technology & Tradeshow Conference in the market

2001

PIMA Headquarters relocates to Fort Worth, Texas

2003

The membership elects its first President from the Company Membership category

2004

The membership elects its first President from the Business Partner Membership category

2005

Hires a new Chief Staff Executive

2007

PIMA Headquarters relocates to Chicago, Illinois

2011

Launches Agency CEO Advisory Forums

2012

PIMA Membership exceeds $15 billion in affinity premium and 25+ million certificates in force

2015

Celebrates 40th Anniversary by unveiling the Affinity 2020 Report

2016

Creates “What Insurance Departments should know about Association Group Insurance Programs” for regulators

2018

Hires a new Chief Staff Executive

2019

Modifies membership structure to include non-insurance offerings. Migrates name to PIMA to reflect membership is broader than insurance and marketing.

2020

Unveils Affinity 2030 report: Exploring our Blind Spots for a Brighter Future

Upcoming Events


  • 2021 Winter Insights Conference

    Jan 27 - 31, (PT)
    Winter Insights Conference January 28 - 31, 2021 Hotel Del Coronado Coronado, CA ​
    Coronado, CA, United States

  • 2021 Summer Insights Conference

    Jun 21 - 23, (CT)
    Summer Insights Conference June 21-23, 2021 Intercontinental New Orleans New Orleans, LA
    New Orleans, LA, United States

Press Releases

PIMA Announces 2020 Virtual Leadership Conference

PIMA Announces 2020 Virtual Leadership Conference Adjust, Adapt and Accelerate in Today’s Market Educational Sessions: June 16-17, 2020 Networking & Business Development Meetings: June 15-18, 2020 April 28, 2020 (Chicago) —Today PIMA launched registration for its inaugural Virtual Leadership Conference taking place the week of June 15. This online event will address how to pivot and effectively lead in today’s market, with insight from industry experts on how to successfully navigate the future landscape. Plus, attendees will have read more

PIMA Announces Registration Now Open for the 2020
Industry Insights Conference

CHICAGO (August 29, 2019) – The Professional Insurance Marketing Association (PIMA) is excited to announce that registration is now open for its 2020 Industry Insights Conference. Join PIMA in Palm Beach Gardens, Florida at the PGA National Resort – January 23-26, 2020. Read more...

PIMA Announces 2019 Insights Awards Winners

Marketing

Chicago, IL (June 19, 2019) – The Professional Insurance Marketing Association (PIMA) announced the winners of its annual PIMA Insights Awards competition at the PIMA Consumer Insights Conference &Trade Show....

PIMA Announces 2018 Consumer Insights Conference

Industry Trends

Embrace the Transformation – PIMA’s 2018 Consumer Insights Conference & Trade Show Chicago, IL (April 5, 2018) – The Professional Insurance Marketing Association (PIMA) is excited to announce that registration is now open for this year’s conference and trade show. Join us at the Omni Interlocken ...

View All Press Releases

PIMA convenes the leaders in the group sponsored benefits market

Join PIMA

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