About PIMA


About PiMA

PIMA is a member-driven trade association focused exclusively on the affinity market

Explore Membership

Affinity Graphic.jpg

About PIMA

The premier community for executive leaders and innovators in the affinity market. Whether they are involved in the business of creating, distributing, or marketing sponsored benefits for individuals or businesses, PIMA members collaborate to help people achieve financial security and peace of mind. Over 100 companies – including the largest brokerage firms and insurance carriers in the world – belong to PIMA. Individuals include top executives from our member organizations with expertise across all lines of the affinity market.


To close the gap on financial security for consumers and businesses, prepare the next generation of leaders, and generate sustainable growth for members and the industry.


To be the source for executive leaders in the affinity market to:

  • Create business growth
  • Connect with thought leaders
  • Cultivate relationships

PIMA History

For more than 45 years, PIMA has connected leaders in the affinity market 
to help grow their business.



Professional Independent Mass-Marketing Administrators (PIMA) incorporates and holds its first meeting in Kansas City, MO


Winter Conference

President Gerald R. Ford attends PIMA's Winter Conference.


The White House

PIMA meets with White House staff to discuss health care reform.


Name Change

PIMA changes its name to Professional Insurance Marketing Association, Inc. (PIMA).


Membership Goals

PIMA membership exceeds $15 billion in affinity premium and 25+ million certificates in force.


40th Anniversary

PIMA celebrates its 40th anniversary by unveiling the Affinity 2020 Report.


Membership Structure

PIMA modifies membership structure to include non-insurance offerings. Migrates name to PIMA to reflect membership is broader than insurance and marketing.