Summer Insights Conference

2025 SUMMER INSIGHTS CONFERENCE & 50TH CELEBRATION

Celebrate PIMA's 50-Year History and Envision the Next 50 Years in Affinity

June 2-5, 2025 | Kansas City, MO

The Next 50 Years of Affinity Starts Here

PIMA was founded in March of 1975 in Kansas City, Mo. In 2025, as we celebrate a major PIMA milestone, we are honored to return to our roots — we're hosting our 2025 Summer Insights Conference and 50th Celebration, June 2-5, in Kansas City, Mo.

Join us in the heartland of America to see where PIMA began and enjoy the attractions Kansas City has to offer today, including parks, cultural sites, and barbeque spots. There's no shortage of things to do and see in this city, from CPKC Stadium (the world’s first stadium purpose-built for a women’s professional sports team), to the Rock Island Bridge (a historic railroad bridge turned entertainment district), to the American Jazz Museum, and more.

Summer Insights will be the premiere event to expand your expertise in the affinity market through educational sessions and networking with thought leaders and decision-makers from top insurance companies, agencies, and program administrators. Don't miss the chance to learn more about where PIMA's illustrious past, and how we're taking the affinity industry forward in the future.

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2024 PIMA Cares Charity: Wednesday’s Child

We'll be hosting our PIMA Cares charitable initiative during the 2024 Summer Insights Conference. This year, the PIMA Cares task force chose to collaborate with Louisville-based Wednesday’s Child to support a cause that is near and dear to our hearts.

Wednesday’s Child, Inc. is a 501(c)(3) non-profit organization, whose mission is to facilitate the recruitment of quality foster and adoptive parents, to provide support for children and families in Kentucky’s child welfare system, and to connect children waiting on a forever family with educated and trained adoptive parents.

Our on-site volunteer efforts will include preparing duffle bags with supplies desperately needed by children in the foster care system.

Members Early Bird (Ends 5/2/25)

$1,695

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Members Regular Pricing

$1,795

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Non-Member Pricing

$1,995

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Register Today

Registration fees are NOT transferable to future meetings. However, substitutions are accepted. To experience the value of PIMA membership first-hand, non-member companies may attend 1 each of PIMA's 2 conferences. (This applies to the organization, not individual employees.) If membership has lapsed more than 5 years, non-member companies may come to 1 each of PIMA's 2 conferences.

PIMA does not offer attendee lists. However, all Summer Insights attendees are reachable by all event registrants via the conference app. This information is not available to PIMA members who are not registered for the respective event.

Keynote Speaker

Diana Kander
New York Times Bestselling Author

A New York Times best-selling author and innovation consultant, Diana Kander has spent her career challenging assumptions and asking big questions - what kind of culture needs to exist in an organization to ensure innovative ideas and practices? In her keynote session, Unleash Your Curiosity, Diana will discuss how to foster a culture of curiosity innovation in your business to drive growth and stay competitive and relevant to your customers.

Conference Venue: Kansas City Marriott Downtown

Set in a centrally located district, the Kansas City Marriott Downtown offers both modern and historic elements of the vibrant Missouri city. Steps outside your door, you'll find many of the area's prominent destinations, including the Kansas City Power & Light District, Kansas City Music Hall, and T-Mobile Center. Grab a convenient drink or meal at one of the hotel's on-site restaurants or piano and cocktail lounge, or explore the local gastronomic highlights, from upscale French cuisine to quintessential barbeque joints. Unwind in the evenings in luxurious hotel rooms and suites with complimentary Wi-Fi, plush bedding, 55 in. SmartTVs, and floor-to-ceiling windows.

Sponsor & Supporter Opportunities

Make your mark by becoming a sponsor or supporter at Summer Insights.

Level sponsorships are available.

Learn More

PIMA Memberships

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Leverage the collective expertise of 550+ experts and deal makers who bring unmatched industry knowledge to the table.

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Accelerate your business growth with affinity distribution

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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.