Awards

PIMA Awards

Recognizing outstanding achievement in the affinity market



PIMA IMPACT Awards

PIMA is excited to introduce a new awards program designed to honor individuals at PIMA member companies who play a crucial role in advancing the PIMA mission. These outstanding individuals are making significant contributions within their companies, the affinity market, and to PIMA’s success as a volunteer-led, mission-driven organization. 


Nominations are now open. We welcome you to nominate member(s) of your team. Each award category will have one winner.

STAR Award

The PIMA RISING STAR Award recognizes a professional who is early in their affinity industry career and exhibits leadership qualities within their PIMA-Member company and/or the affinity market.

  • Requires Company membership at time of application and at time of award
  • Does not require individual to be rostered, but may be rostered at time of nomination
  • Requires PIMA-specific involvement (event attendance, task-forces, committees, meetups, etc.)
  • No years of service required at time of nomination

Leadership Award

The PIMA Leadership Award recognizes a PIMA member who exhibits leadership qualities within their PIMA-member company and/or the affinity market and has shown commitment to PIMA through volunteer service on task forces, committees, or other programs.

  • Requires Company membership at time of application and at time of award
  • Requires Individual to be rostered
  • PIMA-specific involvement and volunteer service required
  • 3+ years of service required at time of nomination

Legend Award

  • Requires Company membership at time of application and at time of award
  • Requires Individual to be rostered for 10 years total over their career, but not required at the time of nomination
  • PIMA-specific involvement and volunteer service required
  • 10+ years of service required at time of nomination

Nominations for all awards are due by April 1 each year. Awards recipients are expected to attend the award ceremony in person to receive the award and, consequently, awards will be announced by May 1 to allow proper planning by award recipients. A unique judging panel will be assigned by the membership committee each year. Awards will be presented during the Summer Insights Conference (registration required).

PIMA Memberships

Explore how PIMA can help you accelerate growth

Leverage the collective expertise of 550+ experts and deal makers who bring unmatched industry knowledge to the table.

Explore Memberships

Become a Member

Accelerate your business growth with affinity distribution

Access exclusive networking and educational opportunities when you join.

Apply Now

Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.