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2025 SUMMER INSIGHTS CONFERENCE & 50TH CELEBRATION

The Next 50 Years Starts Now

PIMA was founded in March of 1975 in Kansas City, Mo. In 2025, as we celebrate a major PIMA milestone, we are honored to return to where it all began — we're hosting PIMA's 2025 Summer Insights Conference & 50th Celebration in Kansas City, Mo. 

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1 to 11 of 11 events

April 2025

When:  Apr 9, 2025 from 12:00 to 13:00 (CT)
When:  Apr 30, 2025 from 11:30 to 13:00 (CT)

June 2025

Starts:  Jun 2, 2025 13:00 (CT)
Ends:  Jun 5, 2025 09:00 (CT)
Where:   Kansas City Marriott Downtown, 200 W 12th St, Kansas City, MO 64105
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When:  Jun 24, 2025 from 14:30 to 16:00 (CT)
Where:   Kansas City Marriott Downtown, 200 W 12th St, Kansas City, MO 64105
When:  Jun 24, 2025 from 14:30 to 16:00 (CT)
Where:   Kansas City Marriott Downtown, 200 W 12th St, Kansas City, MO 64105
When:  Jun 24, 2025 from 14:30 to 16:00 (CT)
Where:   Kansas City Marriott Downtown, 200 W 12th St, Kansas City, MO 64105

September 2025

When:  Sep 16, 2025 from 13:00 to 19:00 (CT)

October 2025

When:  Oct 8, 2025 from 12:00 to 13:00 (CT)

January 2026

Starts:  Jan 26, 2026 13:00 (ET)
Ends:  Jan 29, 2026 09:00 (ET)
Where:   The Westin Cape Coral Resort at Marina Village, 5951 Silver King Blvd, Cape Coral, FL 33914

June 2026

Starts:  Jun 8, 2026 13:00 (MT)
Ends:  Jun 11, 2026 09:00 (MT)
Where:   The Westin Denver Downtown, 1672 Lawrence Street, Denver, CO 80202

January 2027

Starts:  Jan 25, 2027 13:00 (PT)
Ends:  Jan 28, 2027 09:00 (PT)
Where:   Renaissance Esmeralda Resort & Spa, Indian Wells, 44400 Indian Wells Ln, Indian Wells, CA 92210
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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.