PIMA Announces 2020 Insights Awards Competition Results


CHICAGO (June 17, 2020) – The Professional Insurance Marketing Association (PIMA) today announced the winners of its annual Insights Awards competition during its Virtual Leadership Conference.

PIMA's annual competition recognizes outstanding achievement in marketing, with gold, silver and bronze awards presented based on scores earned in results, marketing strategy and creative execution.

“Best of PIMA” was awarded to AGIA Affinity for its Customer Experience Initiative Fuels Retention Rates campaign. AGIA Affinity improved retention rates by increasing auto pay penetration by integrating marketing expertise into every aspect of the user experience including custom messaging, tailored scripting, outbound calling as well as clear, concise and consistent messaging at each step of the customer journey.
1. Lead Generation
  • GOLD – AGIA Affinity
  • SILVER – Franklin Madison
  • BRONZE – SelmanCo.

2. Solicitation for Guaranteed-Issue/Simplified-Issue Product
  • GOLD – TMAIT/Bodden Partners
  • SILVER (tie) – Prudential and AGIA Affinity
  • BRONZE – The Hartford

3. Solicitation for Underwritten Product
  • GOLD – Prudential
  • BRONZE (tie) – Prudential and Pearl Insurance

4. Customer Cross-sell and Upgrade Marketing
  • GOLD – AGIA Affinity
  • SILVER – Prudential
  • BRONZE – No Placement

5. Conservation/Retention
  • GOLD – AGIA Affinity
  • SILVER – SelmanCo.
  • BRONZE – Driasi

6. Self-Promotion/Branding/Awareness
  • GOLD – Pearl Insurance
  •  SILVER (tied) – Prudential and Driasi
  • BRONZE – Franklin Madison

The 2020 Insights Awards Committee and judges included:
  • Kelly Abeles (Chair) – Prudential
  • Fred Hron – Forrest T. Jones & Company, Inc
  • Patrice Nolan – Competiscan
  • Doug Fouts – Pearl Companies
  • Michael Hayden – New York Life
  • Phil Hennig – The Hartford
  • Tim Kinney – Sirius America
  • Susan Roe – AGIA Affinity
  • Jeff Zeis – Zeis Group, Inc.

The 2021 Insights Awards will open in February 2021. For more information, visit

About PIMA
PIMA (Professional Insurance Marketing Association) is a member-driven trade association focused exclusively on the sponsored benefits market.
Whether they are involved in the business of creating, distributing, marketing or administering products for individuals or businesses, our members collaborate to help people achieve financial security and peace of mind. More than 100 companies – including the largest brokerage firms and largest insurance carriers in the world – belong to PIMA. Individuals include top executives from our Member organizations with expertise across all lines of insurance and financial services.