Awards Recognition

PIMA Awards

Recognizing outstanding achievement in affinity market



Insights Awards

This competition recognizes outstanding achievement in marketing. Gold, Silver, and Bronze awards are presented based on scores earned in each of the four areas, Results (25%), Strategy (25%), Creative Execution (25%), and Innovation (25%).

All Gold award winners will be automatically entered for consideration for the annual "Best of PIMA" Award. Recipients are acknowledged at the Summer Insights Conference. For the full list of Insights Awards winners, please read our official press release.

2023 Best of PIMA Award:

2023 Judge's Spotlight Award:

Category 1 - Lead Generation: Gold Award

Category 2 - Acquisition-Conversion Solicitation: Gold Award

Category 3 - Post-sell and Retention Market: Gold Award

Category 4 - Self Promotion/Branding/Awareness/Innovation: Gold Award

Distinguished Service Award

The Distinguished Service Award, created in 2001, recognizes members for their extraordinary service to PIMA.

2023 Recipients:

Distinguished Service Award Past Recipients:

  • Jean-Marie Lovett / Kara Shipulski (2022)
  • Sean Cox / Ann Dieleman / Tracey Gray-Walker (2021)
  • Frederic Hron / Michael Griffin / Pamela Moy (2020)
  • Barb Baumann / Scott Berlin / Patrice Nolan (2019)
  • Jill Fecher / Andrew Kucheriavy / Jeanne Sheehy (2018)
  • Kelly Abeles / Angela Daisy / David Schaeffer (2017)
  • Mona Buckley / Doug Gahagan / Susan Hussar / Sean Sullivan (2016)
  • Ann Dieleman / Sam Fleet / Chuck LaTournous / Michael Murphy (2015)
  • Chris Burke / David Armstrong (2014)
  • Chris Burke /  Michael Griffin / Ann Nagle (2013)

Legend Award

Created in 1997, the PIMA Legend Award recognizes individuals who have distinguished themselves by making an outstanding contribution in the creation, growth and evolution of the insurance marketing business.

Recipients include:

Shannon Warner, Pearl Insurance (2025)

Denise Friday, AMA Insurance Agency (2023)

Marty McCarthy, Mutual of New York (2004)

Gary Kirke, KVI (2002)

David Dunn, New York Life (2010)

Bill Van Orsdel, KVI (2002)

Frank Cella, Albert H. Wohlers & Co. (2006)

Arch M. Parker, AEGON Special Markets, Group, Inc. (2000)

Donald F. Lang, Maginnis & Associates (2006)

John P. (Jack) Pearl, John P. Pearl & Associates (1999)

Mike Fox, New York Life (2004)

Albert H. Wohlers, Albert H. Wohlers & Co. (1998)

Founders Award

The PIMA Founders Award was bestowed in 1989 in honor of Forrest T. Jones to recognize a lifetime filled with contributions to the insurance marketing distribution system, including historic innovations in marketing practices.

Recipients include:

George H. BonSalle P. Allen Haney Charles C. Lawry
James C. Boon II Richard F. Jones Richard L. Mize
Stanley T. Brooks Forrest T. Jones John W. Noonan
Warren D. Gardner J. Thomas Koch Frank C. Tuttle
Harvey J. Goodstein Robert R. Koch
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Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.