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The Key Benefits of Being a PIMA Member — Part 3: Continuing Education

The Importance of Continuing Education Modern businesses operate in an era of constant technological, industrial, and regulatory disruption. A company’s ability to identify and adapt to these changes is paramount to its success. Business leaders and employees must continuously broaden their...

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The Key Benefits of Being a PIMA Member — Part 2: Peer Learning

The Importance of Peer Learning It can be lonely at the top of an organization. While frontline employees have each other to lean on, executives and senior leaders can end up feeling isolated. Why? They often lack colleagues for discussions about improving their companies, managing their...

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The Key Benefits of Being a PIMA Member — Part 1: Networking

The Importance of Networking Running a successful business means continually optimizing your operational model and internal processes. CEOs and senior managers should always be on the lookout for inefficiencies that are limiting their company’s growth. Yet at the same time, leaders need to...

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A History Lesson: Exploring PIMA's Place Within the Affinity Market

PIMA , the Professional Insurance Marketing Association, has a rich history of closing the gap on financial security for consumers and businesses. Its mission is to be the source for executive leaders in sponsored benefits distribution to: create business growth, connect with thought leaders,...

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Finding a Balance Between New Marketing Technologies and Old-Fashioned People Power

Technology has been making waves across the insurance value chain, allowing agents and brokers to seamlessly access new products, control user experiences, and offer personalized services to their customers — and that’s just on the front end. Behind the scenes, third-party providers,...

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Blog Entry
How to Use Personalized Marketing to Drive Conversions

We get it. Grabbing — and holding — your customers’ attention is difficult, and it’s only getting harder. In our fast-paced, scroll-and-click world, consumers are inundated with nonstop messages and often only spend seconds glancing at a social media post or webpage. Digital overload is so...

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