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4 Things to Do to Ensure Your Insurance Marketing Is Compliant

As the regulatory landscape continues to grow in complexity, marketing compliance in the insurance industry is critical. If an organization fails to maintain the necessary compliance requirements, it risks not only losing customer confidence due to bad press, but also serious financial...

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Going Back to Basics in the Affinity Insurance Market

The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...

Michael Baccelli's profile image

Blog Entry
Going Back to Basics in the Affinity Insurance Market

The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...

Michael Baccelli's profile image

Blog Entry
How Risk and Trust Have Changed in Affinity Insurance

Risk and Trust in the Affinity Insurance Market: Always Present, Always Changing You’ll find few constants in insurance. However, two themes will never wane: risk and trust. Risk is ever present, and people will always require protection from the unexpected, while trust is necessary to the...

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The Power of Innovative Partnerships: Using Affinity Marketing to Meet Consumer Needs

Partnerships are nothing new. Companies have long turned to other businesses to increase brand awareness, gain access to new customers, and enter new markets. It’s simply a strategic means of expanding an organization’s reach. When one company partners with another, leveraging its brand and...

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Blog Entry
Award-Winning Sales and Marketing Campaigns from the 2020 PIMA Insights Awards

Each year, PIMA recognizes the outstanding achievements its members have made in sales and marketing via the Insights Awards. Despite the global coronavirus pandemic, this year was no exception. The sales and marketing award winners receive gold, silver, or bronze awards based on scores in...

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Blog Entry
The Key Benefits of Being a PIMA Member — Part 3: Continuing Education

The Importance of Continuing Education Modern businesses operate in an era of constant technological, industrial, and regulatory disruption. A company’s ability to identify and adapt to these changes is paramount to its success. Business leaders and employees must continuously broaden their...

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The Key Benefits of Being a PIMA Member — Part 2: Peer Learning

The Importance of Peer Learning It can be lonely at the top of an organization. While frontline employees have each other to lean on, executives and senior leaders can end up feeling isolated. Why? They often lack colleagues for discussions about improving their companies, managing their...

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Blog Entry
The Key Benefits of Being a PIMA Member — Part 1: Networking

The Importance of Networking Running a successful business means continually optimizing your operational model and internal processes. CEOs and senior managers should always be on the lookout for inefficiencies that are limiting their company’s growth. Yet at the same time, leaders need to...

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Blog Entry
A History Lesson: Exploring PIMA's Place Within the Affinity Market

PIMA , the Professional Insurance Marketing Association, has a rich history of closing the gap on financial security for consumers and businesses. Its mission is to be the source for executive leaders in sponsored benefits distribution to: create business growth, connect with thought leaders,...

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