Building momentum. Navigating a saturated marketplace. Capturing consumer attention. These are the critical themes Shama Hyder , CEO of Zen Media, tackled at the PIMA 2024 Summer Insights Conference. An acclaimed marketing strategist, Hyder took a deep dive into the complexities of modern...
Spurred on by rapid technological advancements, the insurance industry is facing a pivotal moment where traditional products can no longer meet consumers' rapidly evolving needs. During a PIMA 2024 Summer Insights Conference session titled "Balancing Risk and Opportunity in Launching New...
Affinity distribution is reshaping the insurance industry, driven by evolving customer needs, technological advancements, and changing workforce dynamics. This strategy, where insurance products are offered through partnerships with organizations that have large, loyal customer or member bases,...
By Holly Bohn Pittman, Chief Marketing Officer, Fortegra Chat GPT, blogs, SEO, TikTok, LinkedIn, Instagram, Facebook, Twitter, virtual events, QR codes — the number of channels, platforms, and resources available to sales and marketing professionals has become mind-numbing. Where do you even...
The following is an executive summary of PIMA's 60+ page member research report: Affinity 2030: Sizing the Affinity Market (member login required) , published in Fall 2023. For decades, the affinity market has operated as one would expect: Two parties establish an affiliation, where...
The insurance industry, traditionally seen as a hallmark of stability, now stands at the crossroads of unprecedented challenges and unparalleled opportunities. The opening session of the 2024 PIMA Winter Insights Conference laid bare the complexities facing insurers today, from the need for...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Gold Insights Award for lead generation went to Texas Medical Association Insurance Trust (TMAIT) in 2023 for its open-enrollment marketing expansion campaign....
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Prudential Company of America took the Gold Award in the Acquisition category for its life insurance marketing campaign involving the State Bar of Texas. ...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. In our 2023 insurance lead generation category, the Silver Award was awarded to Pearl Insurance. Inception of the Insurance Lead Generation Strategy ...
Zeis Group, in Association with AGIA The PIMA Insights Awards are annual awards given to PIMA members that have developed brilliantly crafted insurance marketing strategies that not only display unrivaled creativity, but more importantly, also deliver excellent and measurable results. In...