Zeis Group, in Association with AGIA The PIMA Insights Awards are annual awards given to PIMA members that have developed brilliantly crafted insurance marketing strategies that not only display unrivaled creativity, but more importantly, also deliver excellent and measurable results. In...
The fundamental principle of the insurance and financial services sector has long been protection from risk — and that still holds true. What has changed is risk itself, with new types of loss or damages emerging almost daily. Fortunately, new insurance models and products are entering the...
Historically, time to market for new insurance products has been slow. Operational silos, complicated infrastructures, and legacy processes all contribute to delays — and, as such, can be corrected internally to minimize friction points. However, what can’t be easily corrected is the overall ...
As the regulatory landscape continues to grow in complexity, marketing compliance in the insurance industry is critical. If an organization fails to maintain the necessary compliance requirements, it risks not only losing customer confidence due to bad press, but also serious financial...
The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...
Risk and Trust in the Affinity Insurance Market: Always Present, Always Changing You’ll find few constants in insurance. However, two themes will never wane: risk and trust. Risk is ever present, and people will always require protection from the unexpected, while trust is necessary to the...
Partnerships are nothing new. Companies have long turned to other businesses to increase brand awareness, gain access to new customers, and enter new markets. It’s simply a strategic means of expanding an organization’s reach. When one company partners with another, leveraging its brand and...
Each year, PIMA recognizes the outstanding achievements its members have made in sales and marketing via the Insights Awards. Despite the global coronavirus pandemic, this year was no exception. The sales and marketing award winners receive gold, silver, or bronze awards based on scores in...
The Importance of Continuing Education Modern businesses operate in an era of constant technological, industrial, and regulatory disruption. A company’s ability to identify and adapt to these changes is paramount to its success. Business leaders and employees must continuously broaden their...