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PIMA ‘Affinity 2030’ Spotlight: Amanda Lannert, Jellyvision

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

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PIMA ‘Affinity 2030’ Spotlight: Jona Moore, frog

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one solution guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

Blog Entry
PIMA ‘Affinity 2030’ Spotlight: Pamela Moy, AMA Insurance

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

Blog Entry
PIMA ‘Affinity 2030’ Spotlight: Scott Strickland, CommunityAmerica Insurance Agency

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

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PIMA ‘Affinity 2030’ Spotlight: Andrew Kucheriavy, Intechnic

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

Blog Entry
PIMA ‘Affinity 2030’ Spotlight: Dan Doherty, Aon Affinity

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

Blog Entry
3 Keys to Better Collaboration

The insurance industry is facing a flurry of challenges as consumer needs and expectations evolve with a new age. Although collaboration isn’t always common practice in the industry, it’s time that teams learn to work together. Collaboration Is Key Insurance companies are beset by three...

Michael Baccelli's profile image

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The Benefits of a Longtime Partnership With PIMA

It’s 1975 in Kansas City, Missouri. The first meeting of a brand new collective known as the Professional Independent Mass-Marketing Administrators, or PIMA , is underway. The founders are buoyed by a vision of bringing competitors together as collaborators — to learn from one...

Michael Baccelli's profile image

Blog Entry
A Perfect Pairing: How Insurance and Financial Services Can Unite to Form a Strong Ecosystem

As insurance and financial service professionals, we tend to focus on our niche markets. They’re what we know, and most of the time, they seem to provide the best value for our efforts. When we focus on a single market, however, we might not realize how much value we’re leaving on the table....

Heidi Lapka's profile image

Blog Entry
Strength in Numbers: How to Build a More Successful Talent Pipeline

Gigging is nothing new. The U.S. workforce has long had freelancers who’ve chosen to work on a short-term, contract basis rather than commit to long-term positions. But now, it appears the trend is growing at a rapid pace. As of 2018, 36% of the U.S. workforce was part of the gig economy — and...

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