The following is an executive summary of PIMA's 60+ page member research report: Affinity 2030: Sizing the Affinity Market (member login required) , published in Fall 2023. For decades, the affinity market has operated as one would expect: Two parties establish an affiliation, where...
Renowned performance coach Alan Stein Jr. celebrated for his collaborations with prestigious companies, brought his expertise to the forefront at a recent gathering of the PIMA Community. With a well-rounded career guiding some of the most talented basketball players on the global stage, Stein...
At the 2024 PIMA Winter Insights Conference, Matthew Mitchell, Ph.D. , — pioneering consultant at Bâton Global and well-respected authority in executive leadership development and strategy — delivered a compelling presentation titled "Developing Strategies for Ever-Changing Markets." Or, to put...
The insurance industry, traditionally seen as a hallmark of stability, now stands at the crossroads of unprecedented challenges and unparalleled opportunities. The opening session of the 2024 PIMA Winter Insights Conference laid bare the complexities facing insurers today, from the need for...
Revolution is in the air. Amidst a backdrop of unprecedented challenges, with some insurers facing their toughest year of losses, the insurance industry stands on the brink of a transformative era. This shift, fueled by rapidly evolving AI technologies, promises a revolution in processes and...
The following is a recap of PIMA's 2023 Fall Legislative & Regulatory Digital Forum. Authored by Sean Cox, President of First Consulting & Administration. Sean is also a PIMA Board Member and the Legislative & Regulatory Interest Chair. It is important to note that regulations are...
Change isn’t a new phenomenon for the insurance industry. The introduction of technology alone has led to significant transformations. But with the integration of AI in the insurance industry, the rate of change has only accelerated. Carriers, both large and small, have witnessed how AI can...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Gold Insights Award for lead generation went to Texas Medical Association Insurance Trust (TMAIT) in 2023 for its open-enrollment marketing expansion campaign....
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. The Prudential Company of America took the Gold Award in the Acquisition category for its life insurance marketing campaign involving the State Bar of Texas. ...
Each year, PIMA recognizes companies that have demonstrated outstanding achievements in marketing strategies for insurance products. In our 2023 insurance lead generation category, the Silver Award was awarded to Pearl Insurance. Inception of the Insurance Lead Generation Strategy ...