As PIMA approaches its 50th anniversary, we had the privilege of speaking with Patricia (Pat) Eisenhauer, a pioneering figure in the affinity insurance market and the first female president of PIMA. Throughout her career, Pat contributed significantly to the evolution of the affinity insurance...
As PIMA approaches its 50th anniversary, we interviewed Frank Cella, a former president of PIMA, to gain insights from his extensive experiences. Frank witnessed and contributed to significant developments in the affinity insurance market, making him a valuable source of historical and strategic...
Building momentum. Navigating a saturated marketplace. Capturing consumer attention. These are the critical themes Shama Hyder , CEO of Zen Media, tackled at the PIMA 2024 Summer Insights Conference. An acclaimed marketing strategist, Hyder took a deep dive into the complexities of modern...
Spurred on by rapid technological advancements, the insurance industry is facing a pivotal moment where traditional products can no longer meet consumers' rapidly evolving needs. During a PIMA 2024 Summer Insights Conference session titled "Balancing Risk and Opportunity in Launching New...
Affinity distribution is reshaping the insurance industry, driven by evolving customer needs, technological advancements, and changing workforce dynamics. This strategy, where insurance products are offered through partnerships with organizations that have large, loyal customer or member bases,...
From its inception, PIMA has emphasized the importance of fostering genuine, lasting connections within the insurance industry. The 13 signers of PIMA's Articles of Incorporation understood the strength of their organization depended on their ability to bring people together, share ideas, and...
A forward-looking mentality and consistent flexibility have been what set PIMA apart from the beginning. From its inception, PIMA's journey to becoming a significant player in the affinity market has been marked by continuous innovation and adaptability. The 13 signers of PIMA's Articles...
PIMA wasn't born out of a desire to follow the status quo. Instead, it emerged from a collective spirit of initiative in the 1970s. The 13 individuals who signed PIMA's Articles of Incorporation saw an opportunity to emerge as leaders in the insurance industry with new offerings, new outlooks,...
In the early days of PIMA, camaraderie and competitive friendliness were the driving forces behind the community’s success. These values fostered a supportive environment where members pushed each other to achieve their best, both personally and professionally. The stories and lessons from PIMA...
The following is a recap of PIMA's 2024 Spring Legislative & Regulatory Digital Forum. It is important to note that the NAIC draft documents are always subject to input and change. For the latest updates and materials, visit NAIC's website . For nearly 50 years, PIMA has played a...