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4 Things to Do to Ensure Your Insurance Marketing Is Compliant

As the regulatory landscape continues to grow in complexity, marketing compliance in the insurance industry is critical. If an organization fails to maintain the necessary compliance requirements, it risks not only losing customer confidence due to bad press, but also serious financial...

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Insurance Thought Leadership: How Giving Back Pays Dividends

Insurance Thought Leadership: How Giving Back Pays Dividends By Ann Dieleman (February 23, 2021) In business, change is constant. After spending years (or even decades) building your company, common sense tells you that future success relies on change as new organizations...

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Blog Entry
The Regulatory Framework of Insurance in 2021

The insurance industry has undergone major changes over the past year, primarily due to COVID-19. According to a survey from KPMG, 85% of CEOs in the insurance industry claim that the pandemic has sped up both digitalization of operations and the development of “next-generation operating...

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Going Back to Basics in the Affinity Insurance Market

The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...

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Blog Entry
Going Back to Basics in the Affinity Insurance Market

The affinity market has historically been a thriving sector of the insurance industry — an uncomplicated, easily understandable model consistently meeting customer needs. As time has gone on, however, it has evolved into a more transactional process. If it weren’t for new insurance models and...

Michael Baccelli's profile image

Blog Entry
How Risk and Trust Have Changed in Affinity Insurance

Risk and Trust in the Affinity Insurance Market: Always Present, Always Changing You’ll find few constants in insurance. However, two themes will never wane: risk and trust. Risk is ever present, and people will always require protection from the unexpected, while trust is necessary to the...

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Blog Entry
The Power of Innovative Partnerships: Using Affinity Marketing to Meet Consumer Needs

Partnerships are nothing new. Companies have long turned to other businesses to increase brand awareness, gain access to new customers, and enter new markets. It’s simply a strategic means of expanding an organization’s reach. When one company partners with another, leveraging its brand and...

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