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How to Foster an Agile Business Environment

There’s no shortage when it comes to the challenges of being a leader . Focus, inspiration, and motivation can all be a struggle during normal times. When dealing with crises on top of your day-to-day responsibilities, leading your team can feel overwhelming. Further complicating matters is how...

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What It Means to Be an Effective Leader in Times of Change

The challenges of being a leader are plentiful, and it seems like each year presents a new set of difficulties. Competition, revenue growth, and change management are just a few hardships that can easily test the fortitude of even the most seasoned leaders — especially during trying times. ...

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How PIMA Can Help You Build a Peer-to-Peer Network During COVID-19

Remote networking isn’t a new concept. A quick online search turns up more than half a dozen platforms devoted to the process — many with hundreds of millions of subscribers that all hope to build a peer-to-peer network that’s second to none. Given that social distancing could be the...

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The Tools Your Team Needs to Make Remote Work Tolerable

Most business leaders would say that working with remote teams comes with a slight learning curve. Without the convenience of proximity, you must find new solutions — outside of those daily face-to-face team huddles — to connect with employees and maintain productivity. If you’re wondering how...

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The Ongoing Challenges Facing Insurance Industry Leaders

COVID-19 has changed business as we know it. No one understands this more than those in the insurance and financial services sector. For an industry built on relationships, it has been an adjustment to conduct all business virtually — and that’s exactly what was discussed at the PIMA conference...

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Award-Winning Sales and Marketing Campaigns from the 2020 PIMA Insights Awards

Each year, PIMA recognizes the outstanding achievements its members have made in sales and marketing via the Insights Awards. Despite the global coronavirus pandemic, this year was no exception. The sales and marketing award winners receive gold, silver, or bronze awards based on scores in...

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PIMA ‘Affinity 2030’ Spotlight: Barkley

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

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PIMA ‘Affinity 2030’ Spotlight: Amanda Lannert, Jellyvision

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

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PIMA ‘Affinity 2030’ Spotlight: Jona Moore, frog

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one solution guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image

Blog Entry
PIMA ‘Affinity 2030’ Spotlight: Pamela Moy, AMA Insurance

One of the greatest threats to any brand or category is the loss of relevance. Any number of forces can impede future growth, but it’s possible to clear these hurdles. The one strategy guaranteed to fail? A silent retreat into irrelevance. That is the driving force behind PIMA’s latest research,...

Michael Baccelli's profile image