Winter Insights Conference

2027 WINTER INSIGHTS CONFERENCE

January 25-28, 2027 

Palm Springs, CA 

Three Days of In-Person Networking, Continuing Education, and Peer Learning


Online registration will open Fall 2026.

The future of affinity marketing happens here.

Join PIMA in the gorgeous Palm Springs area for the 2027 Winter Insights Conference, January 25-28, 2027. Winter Insights will be the premier event to network in-person with the who's who of the affinity industry and stay apprised of must-know trends and topics. 

Don’t miss the opportunity to build connections and share knowledge with top leaders and decision-makers from industry-leading insurance companies, agencies, and program administrators. Your conference registration includes access to our networking app, allowing you to connect with other attendees before, during, and after the conference.

Online registration will open Fall 2026. 

Members Early Bird

No longer available

$1,695

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Members Regular Pricing

$1,795

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Non-Member Pricing

$1,995

  • Access to all sessions
  • Access to P2P forums
  • Unlimited 1:1 meetings
  • Breakfasts, a luncheon, and evening receptions
  • Access to on-demand recordings
  • 60 days of networking via the conference app

Registered Guest Add On 

$275

Spouse/Significant Other/Children to accompany a registered attendee to the following events:

  • Welcome Reception (Monday)
  • PIMA Meetup (Tuesday)
  • Explore Cape Coral (Wednesday)
  • Closing Reception & Dinner (Wednesday)

Keynote Speaker

Joe Mull, MEd, CSP, CSAE
Employee Commitment Expert, Author of Employalty

Joe Mull will deliver the 2026 Winter Insights Closing Keynote, "The Great Boss Factor." Amid shifting employee values, hybrid work, and the emergence of AI, a leader’s job has never been more challenging. Bosses shoulder the weight of managing competing personalities, navigating difficult conversations, building team cohesion, driving productivity, and so much more. What does it take to succeed in such a demanding work landscape? Mull will outline practical strategies to show exactly how to cultivate loyalty, ignite effort, and build people-first workplaces where both performance and morale flourish.

Conference Venue:  Renaissance Esmeralda Resort & Spa, Indian Wells

Renaissance Esmeralda Resort and Spa

Make the most of your visit to the Greater Palm Springs area when you stay at the Renaissance Esmeralda Resort & Spa, Indian Wells. Located within Coachella Valley, this resort is minutes from tennis courts, two championship golf courses, and luxury Palm Springs shops. Featuring modern guest rooms with private balconies and scenic views, on-site cafes and restaurants, a rejuvenating spa, sandy beach pool, 24/7 fitness center, and so much more. With its top tier location and amenities, the Renaissance Esmeralda Resort provides the perfect backdrop for a memorable conference experience.

For questions or assistance related to housing, please contact pima@pimainsights.org.

PIMA Memberships

Explore how PIMA can help you accelerate growth

Leverage the collective expertise of 550+ experts and deal makers who bring unmatched industry knowledge to the table.

Explore Memberships

Become a Member

Accelerate your business growth with affinity distribution

Access exclusive networking and educational opportunities when you join.

Apply Now

Frequently asked questions.

Affinity refers to the B-B-C model that allows product providers to partner with intermediary organizations to reach their customers.

The Affinity Market refers to a business strategy where specialized products or services are offered to a targeted group of consumers who share common interests, characteristics, or other affiliations.

The affinity market is made up of insurance providers, insurance brokers, and the firms that provide services to those firms. It also includes the customer (the C in B-B-C), which includes employers and their employees, professional associations and their members, banks and their customers, and any number of other consumer or business groups with affiliated members.

Establishing partnerships using an affinity model affords a company the opportunity to develop products, services, and often pricing specific to individual groups of consumers. In turn, the consumer group is more responsive to the products or services, often due to more relevant offerings, to more economical solutions and to learning from a trusted and existing relationship.