CHICAGO (February 18, 2025) –To celebrate its 50th anniversary, PIMA has unveiled a redesigned website to emphasize its commitment to the affinity market.
Since 1975, PIMA has been a hub for industry executives to establish thought leadership, cultivate relationships, and grow business. Reflecting on the 50th anniversary milestone, the updated website prioritizes affinity-focused resources and delivers enhanced value for current and prospective members.
Looking to the future of affinity, PIMA has introduced a new Affinity Market page. This section provides an in-depth overview of the affinity model, exploring its benefits and transformative potential for driving growth. The page also includes testimonials from industry leaders and a newly released whitepaper, PIMA’s Guide to Affinity. This essential resource outlines how forward-thinking organizations craft tailored, trust-driven solutions to meet market needs and accelerate progress.
“Celebrating our 50th year is a remarkable anniversary—demonstrating an incredible journey of growth and impact within the affinity marketplace. Through the time and talent of committed organizations and individuals, PIMA has reached a milestone many other trade associations do not reach. The new website solidifies our members' commitment to the affinity marketplace and offers expanded educational resources for generations to come,” said Ann Dieleman, PIMA Executive Director.
The site showcases PIMA’s dedication to advancing the affinity market through innovative tools, exclusive insights, and a thriving community of industry leaders. Members gain access to networking opportunities, thought leadership content, and the knowledge needed to stay ahead in a rapidly evolving industry.
As the organization celebrates 50 years of leadership, it remains committed to empowering the affinity community to meet the challenges of tomorrow.