Digital Insurance: InsureThink: How Insurance Brands Can Win Back Consumer Trust
By Ann Dieleman (July 31, 2025)
A recent survey by Economist Impact and SAS found that 76.5% of insurance executives identified waning consumer trust as a major barrier to closing the global protection gap. Policyholders often perceive insurers as slow, rigid, and focused on profits rather than customer wellbeing. This prevailing sentiment echoes what consumers have shared—a growing disconnect between insurance companies and the communities they serve. The sense of skepticism creates a significant opportunity for an industry built on the premise of security and reliability.
The affinity distribution model offers a unique opportunity to redefine trust through relationship-based, value-driven models. By leveraging shared values and a deep understanding of customer needs, affinity insurers are strategically positioned to create positive perceptions and cultivate enduring insurance loyalty. Read more >>>
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