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Insurance Thought Leadership: Tailoring Solutions for Affinity Groups

  

Insurance Thought Leadership: Tailoring Solutions for Affinity Groups

By Pamela Moy (May 22, 2024) 

The "personalization economy" has had a transformative effect on every industry, including insurance. As more consumers demand customization from all their transactional experiences with favorite brands, insurance carriers are being pressed to offer unique programs and plans. Fortunately, focusing on serving affinity groups helps carriers meet and exceed member expectations and has a broad and positive ripple effect on bigger communities. Read more >>>

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