By Ann Dieleman (April 19, 2024)
Most, if not all, people have an affinity for certain brands over others, and this inclination toward a given brand usually involves shared characteristics or values. They identify with it on a deeper level. And that serves as the basis for affinity distribution, where one brand partners with another brand and leverages its “brand affinity, trust and credibility” to deliver products or services to a larger consumer base or a specific consumer group. Read more >>>
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