Chicago, IL (June 19, 2019) – The Professional Insurance Marketing Association (PIMA) announced the winners of its annual PIMA Insights Awards competition at the PIMA Consumer Insights Conference &Trade Show.
PIMA’s Insights Awards are bestowed upon those insurance marketing efforts that showcase expertly crafted marketing campaigns with a level of creativity and strategy, and deliver measurable results.
“Best of PIMA” was awarded to Prudential for their AICPA Financial Wellness Initiative. They met their objective by providing members access to Financial Educational content to empower members to prepare for their future financial wellbeing. Prudential's educational portal contained access to tools, videos, articles and a self-assessment tool. "Judges Choice" was awarded to Aon.
The 2019 PIMA Insights Award Winners are:
Best of PIMA
Prudential
Lead Generation
Solicitation For Guaranteed-Issue/Simplified-Issue Product
Solicitation For Underwritten Product
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GOLD – Selman & Company
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SILVER – NO PLACEMENT
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BRONZE – USI Affinity
Customer Cross-Sell And Upgrade Marketing
Conservation/Retention
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GOLD – AGIA Affinity
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SILVER – Mercer
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BRONZE – NO PLACEMENT
Self Promotion/Branding/Awareness
The 2019 judges were Kelly Abeles of Prudential; Fred Hron of Forrest T. Jones & Company, Inc.; and Patrice Nolan of Competiscan. For more details, contact PIMA at 817-569-7462 or visit the Insights Award page on the website.
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