Chicago, IL (June 12, 2018) – The Professional Insurance Marketing Association (PIMA) announced the winners of its annual Marketing Methods Competition at the PIMA Consumer Insights Conference &Trade Show.
PIMA’s Marketing Methods awards are presented to member companies for direct marketing efforts that display outstanding marketing and creative strategies that deliver outstanding and measurable results.
“Best of PIMA” was awarded to Bodden Partners for their 2018 Health Insurance Open Enrollment Campaign. Bodden overcome obstacles and meet group sales goal through innovative data strategies, an exclusive offer, impactful creative and state-of-the-art digital marketing techniques. The 2018 Health Insurance Open Enrollment campaign included an announcement print ad, website banners, blogs, emails, social media posts, digital ads, landing pages and website assets
The 2018 PIMA Marketing Methods Competition Winners are:
Best of PIMA
Mail Solicitation for Guaranteed-Issue Product/Simplified-Issue Product
- GOLD – Prudential
- SILVER (TIE)– Affinion Group
- SILVER (TIE) – Prudential
Mail Solicitation for Underwritten Product
- GOLD – Mercer Consumer
- SILVER – Mercer Consumer
- BRONZE – Pearl Insurance
Single Channel Marketing
- GOLD – Forrest T. Jones & Company
- SILVER – Mercer Consumer
- BRONZE – Selman & Company
Customer Cross-sell and Upgrade Marketing
- GOLD – Pearl Insurance
- SILVER – Mercer Consumer
- BRONZE – Affinion Group
Lead Generation Campaign
- GOLD – Selman & Company
- SILVER – Mercer Consumer
- BRONZE – AGIA Affinity Services
Conservation/Retention Campaign
- GOLD – Mercer Consumer
- SILVER – Mercer Consumer
- BRONZE – AGIA Affinity Services
E-Commerce Website
- GOLD – Affinion Group
- SILVER – AGIA Affinity Services
- BRONZE – Aon Affinity
Self-Promotion – Agency Members
- GOLD – Selman & Company
- BRONZE – AGIA Affinity Services
Self-Promotion – Company Members/Business Partners
- GOLD – Securian Financial
- SILVER – Generali Global Assistance
Other Media
- GOLD – Selman & Company
- SILVER – Pearl Insurance
- BRONZE – Mercer Consumer
New Media
- GOLD – Bodden Partners
- SILVER – The Hartford
- BRONZE – Mercer Consumer
The 2018 judges were Kelly Abeles of Prudential; Fred Hron of Forrest T. Jones & Company, Inc.; and Patrice Nolan of Competiscan. For more details, contact PIMA at 817-569-7462 or visit the
Marketing Methods Award page on the website.
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