PIMA Announces 2018 Marketing Methods Competition Awards

  

Chicago, IL (June 12, 2018) – The Professional Insurance Marketing Association (PIMA) announced the winners of its annual Marketing Methods Competition at the PIMA Consumer Insights Conference &Trade Show.

PIMA’s Marketing Methods awards are presented to member companies for direct marketing efforts that display outstanding marketing and creative strategies that deliver outstanding and measurable results.

Best of PIMA” was awarded to Bodden Partners for their 2018 Health Insurance Open Enrollment Campaign. Bodden overcome obstacles and meet group sales goal through innovative data strategies, an exclusive offer, impactful creative and state-of-the-art digital marketing techniques. The 2018 Health Insurance Open Enrollment campaign included an announcement print ad, website banners, blogs, emails, social media posts, digital ads, landing pages and website assets

The 2018 PIMA Marketing Methods Competition Winners are:

Best of PIMA

  • Bodden Partners

Mail Solicitation for Guaranteed-Issue Product/Simplified-Issue Product

  • GOLD – Prudential
  • SILVER (TIE)– Affinion Group
  • SILVER (TIE) – Prudential

 Mail Solicitation for Underwritten Product

  • GOLD – Mercer Consumer
  • SILVER – Mercer Consumer
  • BRONZE – Pearl Insurance

Single Channel Marketing

  • GOLD – Forrest T. Jones & Company
  • SILVER – Mercer Consumer
  • BRONZE – Selman & Company

Customer Cross-sell and Upgrade Marketing

  • GOLD – Pearl Insurance
  • SILVER – Mercer Consumer
  • BRONZE – Affinion Group

Lead Generation Campaign

  • GOLD – Selman & Company
  • SILVER – Mercer Consumer
  • BRONZE – AGIA Affinity Services

Conservation/Retention Campaign

  • GOLD – Mercer Consumer
  • SILVER – Mercer Consumer
  • BRONZE – AGIA Affinity Services

E-Commerce Website

  • GOLD – Affinion Group
  • SILVER – AGIA Affinity Services
  • BRONZE – Aon Affinity

Self-Promotion – Agency Members

  • GOLD – Selman & Company
  • BRONZE – AGIA Affinity Services

Self-Promotion – Company Members/Business Partners

  • GOLD – Securian Financial
  • SILVER – Generali Global Assistance

Other Media

  • GOLD – Selman & Company
  • SILVER – Pearl Insurance
  • BRONZE – Mercer Consumer

New Media

  • GOLD – Bodden Partners
  • SILVER – The Hartford
  • BRONZE – Mercer Consumer
The 2018 judges were Kelly Abeles of Prudential; Fred Hron of Forrest T. Jones & Company, Inc.; and Patrice Nolan of Competiscan. For more details, contact PIMA at 817-569-7462 or visit the Marketing Methods Award page on the website.
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