Insights Award Winners

2019 Award Winners


The award is bestowed upon those insurance marketing efforts that showcase expertly crafted marketing campaigns with a level of creativity and strategy, and deliver measurable results.

Category 1 | Lead Generation

Gold

Pearl Insurance

AAOIC Wire Wizard

Silver

Mercer

MOAA Long-Term Care Mailing

Bronze

Pearl Insurance

Pearl Insurance Website

Category 2 | Solicitation For Guaranteed-Issue/Simplified-Issue Product

Gold

TMAIT (Bodden Partners)

2019 Health Insurance Open Enrollment Campaign

Silver

Selman & Company

Integrated Campaign Boosts TAP/MC

Bronze

Prudential

AFSPA

Category 3 | Solicitation For Underwritten Product

Gold

Selman & Company

Gmail List Marketing Drives App Starts

Silver

NO PLACEMENT

Bronze

USI Affinity

Alumni Benefits (TPG)

Category 4 | Customer Cross-Sell And Upgrade Marketing

Gold

Prudential

AICPA Profile Optimization Campaign

Silver

Pearl Insurance

AVMA Life FPO Future Purchase Option

Bronze (Tie)

Franklin Madison

Upsell Creative Rotation

Bronze (Tie)

Mercer

IEEE Term Life Upgrade

Category 5 | Conservation/Retention

Gold

AGIA Affinity

Customer Experience Initiative Fuels EA+ Retention Rates

Silver

Mercer

NEA Group Term Life Issuance Offer

Bronze

NO PLACEMENT

Category 6 | Self Promotion/Branding/Awareness

Gold

Prudential

AICPA Financial Wellness Initiative

Silver

Securian Financial

Every Moment Counts Securian Purchase Option

Bronze (Tie)

Pearl Insurance

AVMA LIFE Hide & Seek

Bronze (Tie)

Prudential

AICPA Social Media

Judges Choice

Best of PIMA